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High Tech PR doesn't sit back and wait for the media to call our clients. We make sure we get our clients in front of the media as it makes sense. We develop an editorial calendar so we can identify industry stories in advance to ensure our clients are included in the stories. We also include in the calendar news release ideas, along with planned media tours, press conferences, media briefings, and conference calls with the media.
We also monitor the wires, online sites, blogs, webinars, podcasts and key trades for news or issues that can impact your market. This rapid response procedure may include drafting issues position statements and/or letters-to-the-editor on behalf of our clients, or immediately pitching top-tier reporters on an alternative or extension story, depending on the topic and publication.
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